Workshop: The attention monetization of streaming platform users

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Claudia Erthal examines the concept of some kind of colonial sensibility and the attention monetization of streaming platform users. A reflection on the contemporary media paths built through the use of media platforms, which determines the process of sweetening the body-subjects that operate at this frequency.

Mediator: André Fischer, Mix Brasil Festival director.

Claudia Erthal

Claudia Erthal: Journalist, documentarist with experience in creation, scriptwriting, edition and direction of TV, cinema and internet content. She’s a researcher and holds a Postdoc degree in Cultural Platforming and Attention Economy at the Federal University of São Carlos (UFSCar). PhD and MA in Media and Audiovisual Processes at the School of Communication and Arts (USP) and MA in Independent Film and Video by University of London.