{"id":8407,"date":"2021-11-07T01:33:04","date_gmt":"2021-11-07T04:33:04","guid":{"rendered":"https:\/\/mixbrasilalterar1.websiteseguro.com\/?p=8407"},"modified":"2021-11-07T01:33:04","modified_gmt":"2021-11-07T04:33:04","slug":"workshop-a-monetizacao-da-atencao-do-usuario-de-plataformas-de-streaming","status":"publish","type":"post","link":"https:\/\/mixbrasil.org.br\/29\/workshop-a-monetizacao-da-atencao-do-usuario-de-plataformas-de-streaming\/","title":{"rendered":"Workshop: A monetiza\u00e7\u00e3o da aten\u00e7\u00e3o do usu\u00e1rio de plataformas de streaming"},"content":{"rendered":"<p style=\"text-align: justify\">#tech<\/p>\n<pre><strong>\u00bb 20 NOV, s\u00e1bado, \u00e0s 18h @ <a href=\"https:\/\/www.youtube.com\/fmixbrasil\">PLATAFORMA: YOUTUBE MIXBRASIL<\/a> (60\u2019)<\/strong> \nLivre | MixLab Spcine<\/pre>\n<p style=\"text-align: justify\">Claudia Erthal analisa a exist\u00eancia de uma no\u00e7\u00e3o de coloniza\u00e7\u00e3o da sensibilidade e monetiza\u00e7\u00e3o da aten\u00e7\u00e3o do usu\u00e1rio de plataformas de streaming. Uma reflex\u00e3o sobre os caminhos midi\u00e1ticos contempor\u00e2neos constru\u00eddos com o uso das plataformas, que determinam a dociliza\u00e7\u00e3o de corpos de sujeitos que atuam nesta frequ\u00eancia.<\/p>\n<p style=\"text-align: justify\">Media\u00e7\u00e3o: Andr\u00e9 Fischer, Diretor do Festival Mix Brasil<\/p>\n<figure id=\"attachment_8415\" aria-describedby=\"caption-attachment-8415\" style=\"width: 450px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8415\" src=\"https:\/\/mixbrasilalterar1.websiteseguro.com\/wp-content\/uploads\/2021\/11\/3.-Claudia-Erthal.jpg\" alt=\"\" width=\"450\" height=\"800\" srcset=\"https:\/\/mixbrasil.org.br\/29\/wp-content\/uploads\/sites\/26\/2021\/11\/3.-Claudia-Erthal.jpg 450w, https:\/\/mixbrasil.org.br\/29\/wp-content\/uploads\/sites\/26\/2021\/11\/3.-Claudia-Erthal-169x300.jpg 169w, https:\/\/mixbrasil.org.br\/29\/wp-content\/uploads\/sites\/26\/2021\/11\/3.-Claudia-Erthal-150x267.jpg 150w, https:\/\/mixbrasil.org.br\/29\/wp-content\/uploads\/sites\/26\/2021\/11\/3.-Claudia-Erthal-300x533.jpg 300w, https:\/\/mixbrasil.org.br\/29\/wp-content\/uploads\/sites\/26\/2021\/11\/3.-Claudia-Erthal-236x420.jpg 236w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><figcaption id=\"caption-attachment-8415\" class=\"wp-caption-text\">Claudia Erthal<\/figcaption><\/figure>\n<p style=\"text-align: justify\"><strong>Claudia Erthal:<\/strong> Jornalista, documentarista com experi\u00eancia em cria\u00e7\u00e3o, roteiro, edi\u00e7\u00e3o e dire\u00e7\u00e3o de conte\u00fado para TV, cinema e internet. \u00c9 pesquisadora e p\u00f3s-doutoranda em Plataformiza\u00e7\u00e3o Cultural e Economia da Aten\u00e7\u00e3o pela Universidade Federal de S\u00e3o Carlos (UFSCar). Doutora e mestra em Meios e Processos Audiovisuais da Escola de Comunica\u00e7\u00e3o e Artes da Universidade de S\u00e3o Paulo (USP) e mestra em Independent Film and Video pela University of London.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>#tech \u00bb 20 NOV, s\u00e1bado, \u00e0s 18h @ PLATAFORMA: YOUTUBE MIXBRASIL (60\u2019) Livre | MixLab Spcine Claudia Erthal analisa a exist\u00eancia de uma no\u00e7\u00e3o de coloniza\u00e7\u00e3o da sensibilidade e monetiza\u00e7\u00e3o da aten\u00e7\u00e3o do usu\u00e1rio de plataformas de streaming. Uma reflex\u00e3o sobre os caminhos midi\u00e1ticos contempor\u00e2neos constru\u00eddos com o uso das plataformas, que determinam a dociliza\u00e7\u00e3o [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":8743,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[339],"class_list":{"0":"post-8407","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mix-lab-festival-mix-brasil-2021","8":"tag-tech"},"_links":{"self":[{"href":"https:\/\/mixbrasil.org.br\/29\/wp-json\/wp\/v2\/posts\/8407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mixbrasil.org.br\/29\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mixbrasil.org.br\/29\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mixbrasil.org.br\/29\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/mixbrasil.org.br\/29\/wp-json\/wp\/v2\/comments?post=8407"}],"version-history":[{"count":0,"href":"https:\/\/mixbrasil.org.br\/29\/wp-json\/wp\/v2\/posts\/8407\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mixbrasil.org.br\/29\/wp-json\/wp\/v2\/media\/8743"}],"wp:attachment":[{"href":"https:\/\/mixbrasil.org.br\/29\/wp-json\/wp\/v2\/media?parent=8407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mixbrasil.org.br\/29\/wp-json\/wp\/v2\/categories?post=8407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mixbrasil.org.br\/29\/wp-json\/wp\/v2\/tags?post=8407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}