“Mix World Market” | 30 years
On November 16 and 17, from 11 a.m. to 7 p.m., the 30th-anniversary edition of Mercado Mundo Mix will take place in the Museu da Imagem e do Som parking lot. The event, which began as a small shop during the 2nd MixBrasil Festival in 1994 at MIS itself, has evolved into a national reference for fashion and the creative economy over the following decade. Curated and produced by “Feira das Ideias”, this edition focuses on fashion, new trends, and consumer culture. The event will also feature the fashion installation “A Grande Mãe Lixo”, by Vicenta Perrotta and the panel “Fervo 90 – A Década Mix”.
Perrotta is the creator of an innovative social technology tool called “Transmutação Fashion”, aimed at including trans and travesti individuals through sustainable fashion. Her work reinterprets discarded clothing, transforming textile waste into unique, high-value pieces. This methodology has inspired over 20 collective groups throughout Brazil, using this approach to create jobs and income opportunities, promoting social inclusion and helping the trans population move away from society’s margins.
Led by Perrotta, the collective Ateliê TRANSmoras is a pioneer in combining fashion, recycling, and social vulnerability, connecting the travesti community with the waste produced by the fashion industry—one of the world’s most polluting sectors. By turning the “ugly” into the “beautiful” through her unique and disruptive vision, Perrotta subverts traditional fashion narratives, challenging harmful practices such as pollution and forced labor present in the textile production chain, including in Brazil.